Why Microsoft bought LinkedIn for $26 billion, in one word: Cortana - thompsonkimmilloof

The image above says it complete: Microsoft spent $26.1 billion to ensure that you'll never walk into a confluence cold again.

Picture a typical business trip: meetings wholly day, drinks at nighttime. A good salesperson knows their contacts before they step foot in the doorway. But that goes for coworkers atomic number 3 well: How do you make them feel comfortable? How do you make them part of a team? How act up you let them know whom to go about, some inside and outside the company?

All of this usually takes some effort on your part, operating theatre at least a competent assistant. And that's the theatrical role that Microsoft hopes to play, specially with its digital assistant, Cortana, and Office 365.

Right now, Cortana provides some underlying information about your calendar, suggesting, for example, what time you'll need to leave to get at your adjacent meeting punctual. In Microsoft's digital future, Cortana will be able to tally what you motivation to be intimate about your business relationship, and what information you can use to cement a more personal connection, too. It sounds smarmy, but a good salesperson will tell you that an Latin connection helps stamp the deal.

If you're bothered by the thought of Microsoft's owning to a greater extent data about you—well, you in all likelihood should start delete your LinkedIn visibility, now. Microsoft already knows your calendar (Mentality), your meetings (Outlook), your coworkers (Delve), your accounts (Microsoft Kinetics CRM), and some of your expertise (Cut into). Microsoft calls this the Office Chart.

Microsoft

Here's what Microsoft and LinkedIn see the data they know about you.

For his part, Jeff Weiner, the chief executive director of LinkedIn, aforementioned his company envisions a so-called Economic Graph, a digital representation of all employee and their resume, a digital record of all job that's available, A recovered arsenic every task and level all member accomplishment necessary to win those jobs. LinkedIn besides owns Lynda.com, a training network where you rump take classes to learn those skills. Then there's the LinkedIn news feed, where you rear end keep tabs on your coworkers from a social view as well.

Buying LinkedIn brings those cardinal graphs together and gives Microsoft more data to feed into its machine acquisition and business news processes. "If you connect these two graphs, this is where the magic happens, where digital work on is concerned," Microsoft top dog executive Satya Nadella said during a conference margin call.

Microsoft will employ the LinkedIn information to empower applications like Delve—which is already set forth of Federal agency 365. By making Office 365 a more potent application, Microsoft sells Thomas More Office 365 subscriptions, specifically to enterprises and bittie businesses—and possibly sells Lynda training subscriptions right alongside. At that place are already 1.2 zillion Office users, and 70 1000000 Office 365 monthly users in lin, Microsoft aforementioned. Add to that the 433 million users World Health Organization make already signed up for LinkedIn (though only 105 million actively use it per calendar month) and Microsoft feels like it tooshie work the two networks, put together, indispensable.

Was that synergy really worth $26.1 billion, especially after Microsoft essentially blew $7.2 billionchasing Nokia's handset business? Advantageously, reckon about this: LinkedIn is essentially the Facebook of the business world, and the digital repository of most of the existence's resumes. You may lie to your friends roughly whether you like Journey, but very fewer people prevarication about their resumes to potential employers. And that's information Microsoft is willing to pay for.

Source: https://www.pcworld.com/article/415200/why-microsoft-bought-linkedin-for-26-billion-in-one-word-cortana.html

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